As a cat, would you rather dehydrated brown niblets or food so special it has to be kept in little armoured metal casing? That’s the question posed by an older, wiser cat while (begrudgingly) welcoming a new kitten to his home – from the bedroom, to the underwear drawer, the shoe collection and “up”. Narrated in a sardonically hilarious fashion from internet celeb and EVP Video at Buzzfeed, Ze Frank, this three minute exposition is actually a very lightly branded commercial for Friskies cat food, scripted and produced by BuzzFeed as part of its branded content offering. We last saw Friskies and Buzzfeed team up to create The Cat Internet, back in September 2013.
With almost 9m views in a week, this shows that all you need to succeed on the internets is a very cute cat but, beware the monster “vack-hume” and the elusive red dot.
